Visual Contrast

There are many things from the brick & mortar marketing world which can be transferred to the online world.

One of them is creating a visual contrast between ‘prices’ in your content.  What I mean is, you can write out say a special offer in a particular way that makes the ‘deal’ price look much better than the regular price by virtue of the contrast, visually.

Let’s say, the normal ‘price’ on an item is normally $10 and you are offering it at $7 for a week.  Why not present the two as $10.00 vs. $7?

I created a Video Offer on another page so you can go see it as an example of this concept in use.

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