When you mention your website in an article you’re writing (or anywhere actually) be sure to include THE EXACT WEBSITE ADDRESS you are pointing your reader to!
If you send us to the basic domain name, we must then search around for whatever it is you suggested we go and see.
You know what? We don’t have time for that and we will leave and not return for the benefit you promised, guaranteed.
The point: MAKE IT EASY for us to find and we are much more likely to see the value of your hard work.
VRE or ‘virtual real estate’ is valuable space. It’s a little like actual Real Estate, with less overhead and more potential ROI (return on investment) yet time and time again, the unaware will KILL their Facebook page or other online property!
There are very, very few reasons to eliminate an online property – I can’t even think of one – especially if it’s free! It can lay dormant for now and in the future, it will still be there when you want/need it again.
Such sites can serve many purposes and, as they get older, they gain ‘seasoning’ which can benefit you in search engine results. If the site gains ranking and provides a live link to a more active site, you will get the benefit of a ‘referral’ and sites which get more of these appear more relevant to a search engine.
I urge you to keep those sites! You don’t have to worry about them. Just keep a list of all the sites in your control for a time when it may be useful to you again.
Are you adding images to your posts, emails or on your websites?
You might want to line them up.
At an email marketing meetup hosted by Paul Pacun (rhymes w/bacon) Paul gave a report back from a Marketing Sherpa event a couple of years ago.
Readers responded better to email messages where the images all lined up on one side of the page.
Test it for yourself!