When you mention your website in an article you’re writing (or anywhere actually) be sure to include THE EXACT WEBSITE ADDRESS you are pointing your reader to!
If you send us to the basic domain name, we must then search around for whatever it is you suggested we go and see.
You know what? We don’t have time for that and we will leave and not return for the benefit you promised, guaranteed.
The point: MAKE IT EASY for us to find and we are much more likely to see the value of your hard work.