Tag Archives: local marketing

Lead Valves

Have you ever done a ‘search’ online for your name?  I monitor this periodically for ‘Pam Hoffman’ and it’s interesting to note what appears when.

I just checked and the top sites, in order, are:  Linked in, Facebook, flickr then pamhoffman.com.  All four are me.  #5 is Mystic Meadows Daylily Farm (not me).

#’s 6 & 8 are two of my blogs.  I pretty much dominate that search with 6 out of ten of those results connected to me somehow.  This also expresses the importance of social media for you & your business.

It is beneficial to also search your location & vocation (if applicable (and you really want to ‘brand’ yourself online)) to see which sites appear there.

These are ‘Lead Valves’ and can help you get found.  Most searches for products & services are made with some kind of location indicator (city name or zip code/postal code).

The more  urgent the search term, the more likely the searcher is in a buying mode.

For example, if I did a search:  plumber 91362

I could be looking for information of any nature.  I might be creating a directory of plumbers in my area or I might want to meet some plumbers to see if I’d like to learn that trade or…  anything really.

If I search:  fix burst pipes 91362

I’m probably facing a crisis & I need help.

The question for you is ‘am I findable for those terms in a search?’  You don’t need to be findable for the general terms.  Who knows what that searcher is looking for anyway?

You want to be findable for terms that have more panic or pain in their tone.  If you can deliver up the correct solution AND show up in a search for such searches, your odds of being selected improve.

I’m often asked ‘can you get me to the number 1 position on google?’ to which I must ask ‘why settle for the top spot when you could dominate the whole page?’

What do you think your chances are of being picked for THAT search?

The beauty of all this is that it’s EASIER to get into those positions by filling in forms on the sites that show up in those positions now.

Don’t work so hard!  If you’re still writing articles, there is a better way to get found by the search engines.

These ‘Lead Valves’ are much simpler and are the go-to sites for search engines these days.

Test it out for yourself just search for anything on your area.  See what comes up.

If your business is the kind that can ONLY be delivered upon locally, especially, businesses like locksmiths, pool cleaners, caters and pet sitters; you need Lead Valves!.

Lead valves can help you if your products/services can be delivered online.  You just need to find out what those ‘buying terms’ are.

Oh, did I mention?  It’s easier to rank well for those ‘buying terms’ (aka long tail keywords) than for the more general terms.  There is less competition there!

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