Make it Easy!

When you mention your website in an article you’re writing (or anywhere actually) be sure to include THE EXACT WEBSITE ADDRESS you are pointing your reader to!

If you send us to the basic domain name, we must then search around for whatever it is you suggested we go and see.

You know what?  We don’t have time for that and we will leave and not return for the benefit you promised, guaranteed.

The point:  MAKE IT EASY for us to find and we are much more likely to see the value of your hard work.

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Remember the tip What’s That You Wrote? describing how to make your text online ‘easy on the eyes?  Some sites (like Facebook) make it a bit difficult to do in some post fields because as soon as you hit [Enter], the message posts to Facebook, Skype, etc.

The fix is to write out your paragraph then push the [Shift] key on your keyboard and while it’s down, push the [Enter] key one or more times.  I know it works on FB & Skype, it might work other places too.  This helps break up the blocks of text that are hard on your readers.

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Adding Video to Facebook

When you add a video to Facebook, a little patience is called for.  Uploading can take awhile and, sometimes, it looks like it failed, yet it worked out.  There is an option to pick a ‘thumbnail’ view of the video for presentation on the site.  It takes a little while too as the video must be processed.  You will eventually get a chance to change that if you would like to.  Keep looking for a link called ‘Edit’ and that is where you can make those changes.

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“Submit” – Are You Really Into That?

You created a great report, you set it up to give to the world for free and you used the standard “submit” button in the form.  That’s OK I suppose.  Why not put that space to work for you?  I bet you are way more creative than your autoresponder!  If you’d like an example of this, check out the form on the WWW2ATM Home page now!  It’s a good place for a call to action.

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Think 3!

Do you get emails from people promoting their products?  Have you noticed something about them?  They often include clickable links.  Some Internet Marketers claim that having 3 or more of these clickable links in a single email message increased the chances that the reader would actually click on the link!

It’s worth testing in your email campaigns isn’t it?.

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What’s that you wrote?

When you are marketing on the internet, please remember that it is much more difficult to read than the printed page, for most people.

Not only do you want to present a clean font, in a ‘double digit’ size, you want to include PLENTY of ‘white space’ around your text.

White text on black background – hard to read.

Apparently, you may also get some benefit from using the ‘right’ font.  For now, that’s just hearsay.  A little more research may be needed to verify that for you.

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You Do Like Them Don’t You?

Are your clients on Facebook? Why not ‘Like’ them on YOUR Facebook page? You do like them don’t you?

While I don’t think it will make your FB page more ‘attractive’ to the search engines, it does build good will with your clients.

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Line ‘Em Up

Are you adding images to your posts, emails or on your websites?

You might want to line them up.

At an email marketing meetup hosted by Paul Pacun (rhymes w/bacon) Paul gave a report back from a Marketing Sherpa event a couple of years ago.

Readers responded better to email messages where the images all lined up on one side of the page.

Test it for yourself!

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Sig File

A simple, automated, consistent way to get info to others in your circle is through your ‘sig file’ – a little blurb you put into your email program (most) that attaches to each email you send out.

Here’s what I have in my sig file right now:

Pam Hoffman

Marketing Online Now?  Get Free Tips at…

I have gotten business from this and , while it changes from time to time, I tend to have one active almost all the time.

You probably want to include your name, the contact info you want to share, a ‘call to action’ – mine is the 4th line of text: “Marketing Online Now?  Get Free Tips at…” then add the URL to the exact place on your site you want the reader to visit & which fulfills the call to action.

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