Remember the tip What’s That You Wrote? describing how to make your text online ‘easy on the eyes? Some sites (like Facebook) make it a bit difficult to do in some post fields because as soon as you hit [Enter], the message posts to Facebook, Skype, etc.
The fix is to write out your paragraph then push the [Shift] key on your keyboard and while it’s down, push the [Enter] key one or more times. I know it works on FB & Skype, it might work other places too. This helps break up the blocks of text that are hard on your readers.
Something important is happening for businesses on Google. I’m analyzing the situation. Stay tuned!
When you add a video to Facebook, a little patience is called for. Uploading can take awhile and, sometimes, it looks like it failed, yet it worked out. There is an option to pick a ‘thumbnail’ view of the video for presentation on the site. It takes a little while too as the video must be processed. You will eventually get a chance to change that if you would like to. Keep looking for a link called ‘Edit’ and that is where you can make those changes.
You created a great report, you set it up to give to the world for free and you used the standard “submit” button in the form. That’s OK I suppose. Why not put that space to work for you? I bet you are way more creative than your autoresponder! If you’d like an example of this, check out the form on the WWW2ATM Home page now! It’s a good place for a call to action.
There are many things from the brick & mortar marketing world which can be transferred to the online world.
One of them is creating a visual contrast between ‘prices’ in your content. What I mean is, you can write out say a special offer in a particular way that makes the ‘deal’ price look much better than the regular price by virtue of the contrast, visually.
Let’s say, the normal ‘price’ on an item is normally $10 and you are offering it at $7 for a week. Why not present the two as $10.00 vs. $7?
I created a Video Offer on another page so you can go see it as an example of this concept in use.
VRE or ‘virtual real estate’ is valuable space. It’s a little like actual Real Estate, with less overhead and more potential ROI (return on investment) yet time and time again, the unaware will KILL their Facebook page or other online property!
There are very, very few reasons to eliminate an online property – I can’t even think of one – especially if it’s free! It can lay dormant for now and in the future, it will still be there when you want/need it again.
Such sites can serve many purposes and, as they get older, they gain ‘seasoning’ which can benefit you in search engine results. If the site gains ranking and provides a live link to a more active site, you will get the benefit of a ‘referral’ and sites which get more of these appear more relevant to a search engine.
I urge you to keep those sites! You don’t have to worry about them. Just keep a list of all the sites in your control for a time when it may be useful to you again.
Do you get emails from people promoting their products? Have you noticed something about them? They often include clickable links. Some Internet Marketers claim that having 3 or more of these clickable links in a single email message increased the chances that the reader would actually click on the link!
It’s worth testing in your email campaigns isn’t it?.
Facebook made some changes to their “Pages” which you can put to work for you now.
The changes are in the Admin section and in the timeline posts.
When you edit your page and choose “Admin Roles” you now have 5 ways to designate helpers on your page.
The other thing is the option to ‘post date’ messages to your Facebook page. You start in the page. Click to create a new message. In the lower left, a clock appears. When you click on it, you pick the year, which reveals ‘month’ then ‘day’ then ‘time’ and wait for your post(s) to appear. I’m testing this myself.
When you are marketing on the internet, please remember that it is much more difficult to read than the printed page, for most people.
Not only do you want to present a clean font, in a ‘double digit’ size, you want to include PLENTY of ‘white space’ around your text.
White text on black background – hard to read.
Apparently, you may also get some benefit from using the ‘right’ font. For now, that’s just hearsay. A little more research may be needed to verify that for you.