In The book Abundance by Dr. Peter Diamandis and Steven Kotler, they discuss the ‘dematerialization’ occurring around us.* Right now, “‘…we’re fixated on having too much of everything: thousands of friends, vacation homes, cars, all this crazy stuff. But we’re also seeing the tip of the dematerialization wave, like when a phone dematerializes a camera. It just disappears.’”
I think we’re seeing the dematerialization of these as well (see photo). You may see this being passed around on Facebook. I did, just this morning.
Are you advertising there? What are you paying to be ignored? Are you online? Would you like to be?
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*pgs. 150-51, 153, 196, 238, 289-90
Are you adding images to your posts, emails or on your websites?
You might want to line them up.
At an email marketing meetup hosted by Paul Pacun (rhymes w/bacon) Paul gave a report back from a Marketing Sherpa event a couple of years ago.
Readers responded better to email messages where the images all lined up on one side of the page.
Test it for yourself!
A simple, automated, consistent way to get info to others in your circle is through your ‘sig file’ – a little blurb you put into your email program (most) that attaches to each email you send out.
Here’s what I have in my sig file right now:
Marketing Online Now? Get Free Tips at…
I have gotten business from this and , while it changes from time to time, I tend to have one active almost all the time.
You probably want to include your name, the contact info you want to share, a ‘call to action’ – mine is the 4th line of text: “Marketing Online Now? Get Free Tips at…” then add the URL to the exact place on your site you want the reader to visit & which fulfills the call to action.