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Dematerialization

Sign:  Dear Bell & Yellow Pages. We all have a thing called 'the Internet' Now Please Stop Wasting Stuff.

In The book Abundance by Dr. Peter Diamandis and Steven Kotler, they discuss the ‘dematerialization’ occurring around us.*  Right now, “‘…we’re fixated on having too much of everything:  thousands of friends, vacation homes, cars, all this crazy stuff.  But we’re also seeing the tip of the dematerialization wave, like when a phone dematerializes a camera.  It just disappears.’”

I think we’re seeing the dematerialization of these as well (see photo).  You may see this being passed around on Facebook.  I did, just this morning.

Are you advertising there?  What are you paying to be ignored?  Are you online?  Would you like to be?

If you find all this Internet Marketing stuff overwhelming, start with the free Internet Marketing Basics report (see video)…

If you know you need to be there NOW and you just need a little help, call, write or visit the shop for a list of services.

 

*pgs. 150-51, 153, 196, 238, 289-90

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Line ‘Em Up

Are you adding images to your posts, emails or on your websites?

You might want to line them up.

At an email marketing meetup hosted by Paul Pacun (rhymes w/bacon) Paul gave a report back from a Marketing Sherpa event a couple of years ago.

Readers responded better to email messages where the images all lined up on one side of the page.

Test it for yourself!

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Sig File

A simple, automated, consistent way to get info to others in your circle is through your ‘sig file’ – a little blurb you put into your email program (most) that attaches to each email you send out.

Here’s what I have in my sig file right now:

Pam Hoffman
pioniwol@gmail.com
805-418-7044

Marketing Online Now?  Get Free Tips at…

http://www2atm.pamhoffman.com/category/free-marketing-tips/

I have gotten business from this and , while it changes from time to time, I tend to have one active almost all the time.

You probably want to include your name, the contact info you want to share, a ‘call to action’ – mine is the 4th line of text: “Marketing Online Now?  Get Free Tips at…” then add the URL to the exact place on your site you want the reader to visit & which fulfills the call to action.

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